Tobu Department Store Christmas 2015_Vol.2
Traditional department store Tobu needed a Christmas campaign that refreshes its image and creates buzz as well as driving sales and winning new customers.A present bag of Santa Claus is the idea of the campaign. Joy, prayers, affection…all the emotions in Christmas are packed in the bag of Santa Claus. Animals dramatise the world of Christmas with fun and joy along with the rainbow-coloured snow. This detail-oriented, intriguing fantasy piece of illustration intends to vibrantly express fun and excitement of Christmas.