Voices of Creatures | Hint for Life LIFE ​​​​​​​
Shueisha inc
Client : 集英社 | 五木寛之 | 生きるヒント

Background:
Five front cover illustrations for the paperback edition of “Hints for Life”, 6-million copies of best-seller by a popular Japanese writer Hiroyuki Itsuki. Total of five volumes are sold, one every month for five months.

Idea:
Voices of Creatures.
These are essays full of hints for quality life so I chose five creatures perhaps more powerful and wiser than human beings - swan, wolf, cat, napoleon fish, and whale- as if they are talking to us.

Result:
Successfully launched. The 5-month consecutive publication campaign gained huge attention and positive reputations of consumers. The campaign has resulted in the most proactive and positive feedback for the publisher, Shueisha

       
              
Award / 
HKDA Global Design Awards  / Bronze
Macau Design Biennial / Bronze 
Tokyo Art Directors Club / Inbook


  
Details : Flower swan​​​​​​​
       

Details : Wolf exhaling the snow
​​​​​​​
  
Details : Cat in New York

  
Details : The Sun-eating Napoleon Fish

  
Details : Flower Whale



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