Client : 集英社 | 五木寛之 | 生きるヒント
Background:
Five front cover illustrations for the paperback edition of “Hints for Life”, 6-million copies of best-seller by a popular Japanese writer Hiroyuki Itsuki. Total of five volumes are sold, one every month for five months.
Idea:
Voices of Creatures.
These are essays full of hints for quality life so I chose five creatures perhaps more powerful and wiser than human beings - swan, wolf, cat, napoleon fish, and whale- as if they are talking to us.
Result：
Successfully launched. The 5-month consecutive publication campaign gained huge attention and positive reputations of consumers. The campaign has resulted in the most proactive and positive feedback for the publisher, Shueisha
Five front cover illustrations for the paperback edition of “Hints for Life”, 6-million copies of best-seller by a popular Japanese writer Hiroyuki Itsuki. Total of five volumes are sold, one every month for five months.
Idea:
Voices of Creatures.
These are essays full of hints for quality life so I chose five creatures perhaps more powerful and wiser than human beings - swan, wolf, cat, napoleon fish, and whale- as if they are talking to us.
Result：
Successfully launched. The 5-month consecutive publication campaign gained huge attention and positive reputations of consumers. The campaign has resulted in the most proactive and positive feedback for the publisher, Shueisha
Award /
HKDA Global Design Awards / Bronze
Macau Design Biennial / Bronze
Tokyo Art Directors Club / Inbook
Details : Flower swan
Details : Wolf exhaling the snow
Details : Cat in New York
Details : The Sun-eating Napoleon Fish
Details : Flower Whale
Takahisa Hashimoto Illustrations : http://takahisahashimoto.com/
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